Having one central place to manage all your display and video activity (from audiences to bidding, to reporting) can be a huge benefit.ĭisplay & Video 360 uses Floodlight to track YouTube activity, which is the same tracking used across all Google Marketing Platform products. Not only does Display & Video 360 have access to a much bigger inventory than Google Ads, including premium publishers, but all activity run through DV360 uses Floodlight. The benefit of switching your YouTube activity to DV360 becomes clear if you are running (or planning on running) display ads and further video activity. If the majority of the video advertising you do is on YouTube, Google Ads is a great platform to be using (although in this case, we recommend running YouTube ads in a different account to your search ads, as combining the two can affect optimization and reporting). For YouTube, the difference is less obvious as audience and bidding options are the same on both platforms. When it comes to display ads, there are several differences between Google Ads and Display & Video 360 that make DV360 a better choice for large enterprises.
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